MISSION TO THE EDGE OF SPACE
Felix Baumgartner's 24-mile skydive from the stratosphere on Sunday was a boon for social networks as millions of users shared in the wonder of the moment from their computers, tablets and phones.
Update: Eight million viewers watched Baumgartner's leap on the video sharing network, making it the biggest event in live Web video ever, notes Peter Kafka at All Things D. "That number blows away YouTube’s previous peak of 500,000 concurrent streams, which it hit this summer during the Olympics, as well as last year during the royal wedding of Prince William and Kate Middleton," Kafka added.
In the United States, the opportunity to watch the jump on TV was limited to the Discovery Channel, though more than 40 television networks in 50 total countries carried the lived feed, organizers said. It was streamed by more than 130 digital outlets.