Romney 'Shames' Obama and Returns to WSJ Chart
On this week's WSJ Presidential Ads Chart, Mitt Romney returns with two campaigns, including the new Shame On You spot. The campaign criticizes Obama's use of negative ads by featuring Hillary Clinton saying "Shame on you, Barack Obama" in response to negative ads against her in the 2008 Democratic campaign. It claims the number five spot with 210,000 views. Romney's Day One also returns on the chart, grabbing ninth place with 120,000 views.
American Future Fund's Fast and Furious places at number two, with the help of paid media and a new creative. The new creative comes in after Attorney General Eric Holder was found in criminal contempt by the House of Representatives. The campaign generated nearly 380,000 views this week.
Conservative group Restore Our Future also debuts a new campaign, Doing Fine, after Obama's comment that the private sector was "doing fine." It places at number ten. Priorities USA Action also debuts an anti-Romney ad with Stage at number six, which highlights Romney's role in the shutdown of American Pad and Paper.
Here's the rundown this week: the Obama camp had four ads, conservative groups had three, the Romney camp had two, and a liberal group had one.
|Rank||Last Week's Rank||Brand||Campaign||Agency||Current Week's Views*|
We've Heard it All Before
American Future Fund
Fast and Furious
Americans for Prosperity
Shame On You
Priorities USA Action
Dinner With Barack 2012
Stephanie Cutter: Get the facts
Back on Chart
Back on Chart
Restore Our Future
Note: True Reach counts the combined performance of the original campaign clips uploaded by candidates and supporting groups like Super PACs as well as the copies and derivative videos uploaded by audiences. This analysis doesn’t include Visible Measures’ paid-placement performance data or video views on private sites.
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This Week in Dark Money: June 29, 2012
June 29, 2012