Romney 'Shames' Obama and Returns to WSJ Chart
On this week's WSJ Presidential Ads Chart, Mitt Romney returns with two campaigns, including the new Shame On You spot. The campaign criticizes Obama's use of negative ads by featuring Hillary Clinton saying "Shame on you, Barack Obama" in response to negative ads against her in the 2008 Democratic campaign. It claims the number five spot with 210,000 views. Romney's Day One also returns on the chart, grabbing ninth place with 120,000 views.
American Future Fund's Fast and Furious places at number two, with the help of paid media and a new creative. The new creative comes in after Attorney General Eric Holder was found in criminal contempt by the House of Representatives. The campaign generated nearly 380,000 views this week.
Conservative group Restore Our Future also debuts a new campaign, Doing Fine, after Obama's comment that the private sector was "doing fine." It places at number ten. Priorities USA Action also debuts an anti-Romney ad with Stage at number six, which highlights Romney's role in the shutdown of American Pad and Paper.
Here's the rundown this week: the Obama camp had four ads, conservative groups had three, the Romney camp had two, and a liberal group had one.
| Rank | Last Week's Rank | Brand | Campaign | Agency | Current Week's Views* |
Watch
|
|---|---|---|---|---|---|---|
1
|
1
|
Barack Obama
|
We've Heard it All Before
|
501,956
|
-31%
|  |
2
|
8
|
American Future Fund
|
Fast and Furious
|
379,621
|
147%
|  |
3
|
2
|
Barack Obama
|
Jobs
|
339,517
|
7%
|  |
4
|
5
|
Americans for Prosperity
|
Doing Fine
|
333,534
|
97%
|  |
5
|
New
|
Mitt Romney
|
Shame On You
|
215,921
|
NEW
|  |
6
|
New
|
Priorities USA Action
|
Stage
|
204,164
|
NEW
|  |
7
|
New
|
Barack Obama
|
Dinner With Barack 2012
|
149,456
|
NEW
|  |
8
|
6
|
Barack Obama
|
Stephanie Cutter: Get the facts
|
144,605
|
-9%
|  |
9
|
Back on Chart
|
Mitt Romney
|
Day One
|
121,102
|
Back on Chart
|  |
10
|
New
|
Restore Our Future
|
"Doing Fine"
|
84,115
|
NEW
|  |
Note: True Reach counts the combined performance of the original campaign clips uploaded by candidates and supporting groups like Super PACs as well as the copies and derivative videos uploaded by audiences. This analysis doesn’t include Visible Measures’ paid-placement performance data or video views on private sites.
The Supreme Court’s 2010 Citizens United decision opened floodgates to unlimited corporate spending on elections, much of which is spent on often misleading and manipulative attack ads. But identifying false claims, unveiling who funds and approves them, and preventing such media manipulation from moving beyond commercial media into public television is imperative to preserving our democracy.
The FCC, some local TV stations, and organizations like The Sunlight Foundation, ProPublica, Free Press, FactCheck.org, and the New America Foundation are leading the way. And we’re jumping in, too.
This page aims to help by providing you with information, empowerment tools and links to help you make a difference in the cause of campaign integrity and transparency. We’ll keep adding materials and suggesting helpful sites and sources as we come across them. You can help by suggesting your own ideas and possible partners. Let’s clear the air.
This Week in Dark Money: June 29, 2012
June 29, 2012
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