First lady Michelle Obama today is announcing a national campaign to combat the epidemic of childhood obesity through what her office calls “a comprehensive approach that builds on effective strategies, engages families and communities, and mobilizes both public and private sector resources.”
“The ‘Let’s Move’ campaign will focus on reaching a national goal of solving the childhood obesity challenge within a generation so that children born today will reach adulthood at a healthy weight,” the first lady’s office said.
The issue will be her legacy as first lady, friends said.
At 9:15 a.m. in the Oval Office, “the President will sign a memorandum on childhood obesity as part of the First Lady’s nationwide campaign to combat childhood obesity. The First Lady will attend the signing. There will be a pool spray of the signing.”
"Let's Move," a campaign against childhood obesity led by first lady Michelle Obama, is scheduled to debut today.
- The program includes a pledge from 40 executives of major food producers and agribusinesses, some from the Chicago area, to help promote healthy eating.
- Among the signers: Irene Rosenfeld, the CEO of Kraft Foods, based in Northfield, and Brenda C. Barnes, the CEO of the Sara Lee Corp., based in Downers Grove.
In recent years, the executives noted, they "have changed the way we develop and market more than 10,000 products, reducing fat, trans fat, sugar, salt and calories without sacrificing the convenience and taste consumers demand."
The first lady is to launch her signature initiative at mid-day with six Cabinet secretaries, providing they aren't kept away as the capital digs out of a blizzard and prepares for more snow.t noon in the State Dining Room, the First Lady by members of the president's Cabinet, as well as media, sports, entertainment, and business leaders, alongside mayors, the medical community.
- Participants include Tiki Barber, NBC correspondent and former New York Giants running back; Dr. Judith Palfrey, president of the American Academy of Pediatrics; Will Allen of Milwaukee, who is a leader in the effort to bring fresh produce to inner cities and urban areas; Mayors Chip Johnson of Hernando, Mississippi, and Joseph Curtatone of Somerville, Massachusetts, who are leading efforts in their communities to reduce childhood obesity; and local students, including a student from D.C.’s Bancroft elementary school, and members of the 2009 national championship Pee Wee football team -- the Watkins Hornets, from Watkins Elementary in Southeast D.C.
1) Parents across the nation understand the impacts of unhealthy food choices and inactivity on their child’s health, but they are often overwhelmed and confused by conflicting information or just need some tips and tools to make some simple changes that can have a big effect without creating more guilt or aggravation. The Administration, in partnership with public health professionals and the private sector, will address these issues in several ways:
--Front of Package Labeling: By the end of the year FDA will begin working with retailers and manufacturers to adopt new nutritionally sound and consumer friendly front of package labeling providing 65 million parents in America and other caregivers with easy access to the information they need to make healthy choices for their children.
--The ABA: The American Beverage Association has voluntarily committed to put a clear, uniform front of pack calorie label on all of its cans, bottles, vending and fountain machines within two years. The label will reflect total calories per container up to 20oz. and 12oz serving size in multi-serve containers. This marks an important first step in ensuring parents have the information they need to make healthier choices, but there remains much work to be done across industry.
The Charleston Gazette is a member of the Politico Network.
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Below are the Speakers at the press conference for Michelle Obama National Campaign on Childhood Obesity
Tiki Barber speaks at First Lady's launch of childhood obesity campaign in Washington.
NBC correspondent and former NFL football player Tiki Barber speaks at an event to launch First Lady Michelle Obama's initiative "Let's Move," a campaign to combat the childhood obesity epidemic, in the State Dining Room of the White House in Washington on February 9, 2010.
Judith Palfrey speaks at First Lady's launch of childhood obesity campaign in Washington.
Dr. Judith Palfrey, President of the American Academy of Pediatrics, speaks at an event to launch First Lady Michelle Obama's initiative "Let's Move," a campaign to combat the childhood obesity epidemic, in the State Dining Room of the White House in Washington on February 9, 2010.
Michelle Obama Discusses Surgeon General's Report On Obesity
Event on Obesity with First Lady of the United States Michelle Obama
Event on Obesity with First Lady of the United States Michelle Obama
Will Allen
Chief Executive Officer
Growing Power Will Allen , CEO
Mayor Hernando speaks at First Lady's launch of childhood obesity campaign in Washington.
Mayor Chip Johnson of Hernando, Mississippi, speaks at an event to launch First Lady Michelle Obama's initiative "Let's Move," a campaign to combat the childhood obesity epidemic, in the State Dining Room of the White House in Washington on February 9, 2010.
Chip Johnson Mayor of Hernando Miss.
Mayhor to share stage with First Lady
Mayor Curtatone speaks at First Lady's launch of childhood obesity campaign in Washington.
Mayor Joseph Curtatone, of Somerville, Massachusetts, speaks at an event to launch First Lady Michelle Obama's initiative "Let's Move," a campaign to combat the childhood obesity epidemic, in the State Dining Room of the White House in Washington on February 9, 2010. .
Joseph Curtatone, Eduardo Sanchez, Mary Story, Adewale Troutman
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