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Friday, May 11, 2012

SHELL COMPANY

Why? you ask. Shell is active all over the world. Nigeria oil rigs are by Royal Dutch Shell
Shell Scenarios: see what the future might look like
Shell uses scenarios to explore the future. Our scenarios are not mechanical forecasts. They recognise that people hold beliefs and make choices that can lead down different paths. They reveal different possible futures that are plausible and challenge people’s assumptions. Our latest publication, Signals and Signposts, considers how events have unfolded since the 2008 publication of our Shell Energy Scenarios to 2050 and offers our understanding of the changes brought about by the global economic crisis.

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Never before has humanity faced such a challenging outlook for energy and the planet. This can be summed up in five words: “more energy, less carbon dioxide”.







To help think about the future of energy, we have developed two scenarios that describe alternative ways it may develop. In the first scenario – called Scramble – policymakers pay little attention to more efficient energy use until supplies are tight.

Likewise, greenhouse gas emissions are not seriously addressed until there are major climate shocks. In the second scenario – Blueprints – growing local actions begin to address the challenges of economic development, energy security and environmental pollution. A price is applied to a critical mass of emissions giving a huge stimulus to the development of clean energy technologies, such as carbon dioxide capture and storage, and energy efficiency measures. The result is far lower carbon dioxide emissions.







We are determined to provide energy in responsible ways and serve our customers and investors as effectively as we can. Both these scenarios help us do that by testing our strategy against a range of possible developments over the long-term.

However, in our view, the Blueprints’ outcomes offer the best hope for a sustainable future, whether or not they arise exactly in the way we describe. I am convinced they are possible with the right combination of policy, technology and commitment from governments, industry and society globally. But achieving them will not be easy, and time is short. We urgently need clear thinking, huge investment, and effective leadership. Whatever your role in this, I hope these scenarios will help you understand better the choices you face.
Jeroen van der Veer, who retired as Chief Executive of Shell on June 30, 2009 

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Signals & Signposts
Humanity is entering an era of “volatile transitions” as the effects of energy consumption on the environment become increasingly clear. This will impact political decision-making, the economy and the choices people make about the way they live. Effective collaboration between society, politicians and businesses will be vital in positively influencing how these transitions play out.









For almost half a century, Shell scenarios have helped us to gain a deeper understanding of global developments and the world’s energy supply, use and needs. They help us to make crucial choices in uncertain times as we grapple with tough energy and environmental issues.

Three years ago, we made public our Shell Energy Scenarios to 2050. These scenarios addressed the challenges facing the world and influenced our own strategic direction. To ensure we continue playing a constructive and responsible role in the global energy and environmental debate, we must listen to others. We must also continue to share our best understanding of what we believe the future holds.

Uploaded by on Feb 14, 2011
Shell has published an update to its 'Energy Scenarios to 2050' document. 'Signals & Signposts' examines how the global financial crisis and move towards recovery has affected energy outlooks. In this video, Shell's Vice President, Business Environment, Jeremy Bentham, explains Shell's latest thinking.

Our energy scenarios - Scramble and Blueprints - remain a credible vision of what may lie ahead. This new booklet - Signals & Signposts - updates our thinking by taking into account the impact of the global economic and financial crisis.

Over the next four decades, the world’s energy system will see profound developments. Heightened collaboration between civil society and the public and private sectors is vital if we want to address economic, energy and environmental challenges.

Partnerships must be grounded in commercial reality, but energy and environmental developments have to accelerate in the right direction. We must widen and deepen the debate across industry and geographical boundaries. With policy drift and increasing challenges to market-based solutions, we must focus on policies that deliver affordable solutions now and technological advances for the future.

Some preferred energy solutions will only be affordable and available at scale tomorrow. Others are available now and will remain attractive. For example, I firmly believe that natural gas must make a growing contribution. The global supply picture for this low-carbon fuel has improved considerably over the past few years.

I trust you will find Signals & Signposts stimulating, thought-provoking and useful. I hope it will help you seek collaborative opportunities. I hope it will also help you embrace, rather than shy away from, the challenges which lie ahead.

 

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